The Paradigm Shift

Throughout history the role of the sex worker has largely been therapeutic, not always recreational. The Social misconception is largely a function of this misunderstanding. Sex, like physical exercise and diet are matters of health. What needs to be removed in order to bring recognition to sex, as a basic human need, is the flawed idea that sexual behavior is merely a moral proclivity accessed solely on the impulse of licentious pleasure. The reality is much different. The moral crusaders who oppress healthy expressions of sexual behavior are the ones that expose and promote the extreme pathologies that infect today''s porn obsessed self-indulgent society that suffers increasingly from need for escape from anxiety, stress and depression on a catastrophic scale. The act of rebranding sexual behavior as an urgent matter of Health is not only the anecdote but also the strategy for a compelling solution. Head on, sexual health has the power to positively affect social maladaptation on a massive scale. Besides addressing the underlying causes of wide spread divorce and family destruction, it has a compelling affect on diffusing conflict, aggression and rape.

Training a Competent Sex Fitness and Health Advocate
Rebranding the sex provider industry will involve training. People engaged in servicing the work place always enhance the business through personal improvement. Fluidity is a company established to facilitate the delivery of services to the sex workers and the industry. The services are designed to result in an improved product, enhanced image and increased revenue. The mission of Fluidity is to organize the knowledge of sexual fitness and health to conform to the needs of the business models currently serving the sex workers. Entrepreneur sex workers, the Nevada Brothels, the Amsterdam Red Light District are but a few of many opportunities in search of a solution. In order to improve the quality of the product, there will need to be a change in the skills of the provider and the menu of services. To accomplish this task will require training, patience and cooperation. Each sex worker will be trained with a curriculum of sex fitness and health information, strategies and procedures that in turn will morph into trainers giving a higher capacity more fulfilling experience to the client.

Better product, with a more critical focus on the customer needs will result in higher satisfaction, retention and revenue enhancement. Changing the existing brothel model from recreational sex to a training model will also have beneficial consequences with regard to the State regulatory rules.

Finally, using the benefits of sexual skills training with a renewed passionate commitment, the brothel staff will be empowered to offer services to clients in need of fine-tuning their sexual competencies, improving their relationship skills and becoming more sensitive to their needs for maintaining a better life through sexual health. Both individually and in groups, the staff will be able to offer improved services of Sexual Fitness Training and Coaching.